Objective
USER-CENTERED
AUGEMENTED
REALITY

Provide design principles and user scenarios that guide and focus the development of a next-generation augmented reality platform.

PRINCIPLE
ImMERSION

Create experiences to enhance the physical world without occluding it.

PrINCIPLE
IMMEDIACY

Hands-free interactions and reactions that occur at the speed of life.

Principle
INTENT

The experience anticipates and aligns with user intent by using technologies like location-aware services to provide context.

Create a sticky, contextual, triggered experience by designing for the immediate and extended needs of the user.

PrINCIPLE
INTIMACY

Design for not only how the user interacts with the world but how the world interacts with the user.

OUTCOME
AUGMENTED
REALITY FOR REAL

Konrad+King provided Qualcomm with a thorough outline for developing augmented reality applications and defined the “killer app” that brought the platform to reality.

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