Provide design principles and user scenarios that guide and focus the development of a next-generation augmented reality platform.
Create experiences to enhance the physical world without occluding it.
Hands-free interactions and reactions that occur at the speed of life.
The experience anticipates and aligns with user intent by using technologies like location-aware services to provide context.
Create a sticky, contextual, triggered experience by designing for the immediate and extended needs of the user.
Design for not only how the user interacts with the world but how the world interacts with the user.
REALITY FOR REAL
Konrad+King provided Qualcomm with a thorough outline for developing augmented reality applications and defined the “killer app” that brought the platform to reality.