WE OFFER 3 ASCENDING OPTIONS
OF DESIGN SERVICES
WE OFFER 3 ASCENDING OPTIONS
OF DESIGN SERVICES
WE OFFER 3 ASCENDING OPTIONS
OF DESIGN SERVICES
The VALUE OF THE Connected
EXPERIENCE
Envisioning the future of interacting with and using
multimodal augmented reality systems.
Objective
USER-CENTERED
AUGEMENTED
REALITY
Provide design principles and user scenarios that guide and focus the development of a next-generation augmented reality platform.
PRINCIPLE
ImMERSION
Create experiences to enhance the physical world without occluding it.
PrINCIPLE
IMMEDIACY
Hands-free interactions and reactions that occur at the speed of life.
Principle
INTENT
The experience anticipates and aligns with user intent by using technologies like location-aware services to provide context.
Create a sticky, contextual, triggered experience by designing for the immediate and extended needs of the user.
PrINCIPLE
INTIMACY
Design for not only how the user interacts with the world but how the world interacts with the user.
OUTCOME
AUGMENTED
REALITY FOR REAL NEEDS
Konrad+King provided Qualcomm with a thorough outline for designing and developing augmented reality applications, and defined the most compelling user scenarios that brought the platform to reality.
