Creating consumer hardware & software experiences using formative and evaluative research.
Getting the product right, out of the gate.
We teamed up with an HP R&D team to provide insight into consumer attitudes and interactions with a first-generation printing device. The research allowed them to iterate and improve within their product development process.
CUSTOMER-driven PRODUCT direction
With the HP team, we discovered potential customer motivations, activities, and needs that helped to better target the market.
Our evaluation insights led to new and refined product requirements that will enhance the value, utility, and ease-of-use for this new type of printing device.
BETTER PRODUCT, QUICKER SUCCESS
HP better understands the creative habits and practices of their target consumers, and has established a customer-focused approach to their product requirements.
This long-term partnership allows HP to ensure that the first version of this ground-breaking product meets customer expectations from the get go.