

PRODUCT DESIGN
Demystifying the complex world of personal & business taxes in Mexico.

DEFINING PROBLEMS
what's the current situation?
Because of the complexity of the system, taxpayers in Mexico are left with few options. Navigating the red tape and finding timely expert help have become an untenable burden, forcing many to pay too much annually. Tax experts and service can help in these situations, but need an easy way to reach out to taxpayers.

INNOVATION
Define a new experience
We partnered with the Fiscal Point team to iterate & conceptualize new ideas & quick wins. Through qualitative research, Taxpayers & tax experts informed us of their needs.


USER CENTERED DESIGN
Turning concepts into the new reality
We molded the concepts into a user-centered, mobile first interaction model.

SOLUTION
Know me & my situation
Fiscal Point tells you what's important in your financial world, based on your current situation. Available deductions and tax estimates are ever present, clear and concise.
SOLUTION
Save me money
Fiscal point finds new opportunities for deductions and ways to save you money on your annual tax bill.


SOLUTION
No surprises
Fiscal Point empowers you to know exactly where you stand with evidence to back-it-up.
SOLUTION
Someone has my back
Have questions or just need reassurance about a decision? Tax experts are available and there for you day or night.
