The VALUE OF A DESIGN PARTNERSHIP

Making user experience a business priority 

BMC Software is a leading provider of IT management solutions. In 2013, BMC’s CEO, Bob Beauchamp, made user experience a strategic business priority. There was significant design work to do on existing and new products across a variety of platforms.

 

George Kaempf was hired to transform the user experience of BMC’s flagship products. George reached out to Konrad+King in an effort to bolster his small  team.  Since then, we have been discovering user problems, providing innovative solutions and building products.

This continuing design partnership has positively impacted BMC's business success and added increasing value to their customers.

Business Value

 

Konrad+King has provided value to BMC’s UX team by supplying skills and bandwidth that they didn’t have organically. Konrad+King scaled up quickly with professional product strategists and designers when additional work needed to get done.

Konrad+King is integrated into our team which enables us to respond to our high priority projects. They know what we’re doing and know how to do it. There is no ramp up time as would be found in a transactional relationship.

George Kaempf

VP, User Experience at BMC Software

Customer
Acquisition
 

Coherent experience design for marketing and acquiring customers when BMC needed to improve customer acquisition across their product offerings.

Insights to
Expanding Markets

Quickly provided high valued insights into customers’ emerging digital transformation needs when BMC needed to understand adjacent spaces.

FRESH THINKING

An outside perspective. Independent from internal influences.

DECREASE TO
Market TIME

Fast delivery because of our senior staff’s experience, being time boxed and removed from organizational churn.

CUSTOMER Value

 

Konrad+King has provided value to BMC customers by supporting their digital transformation efforts, delivering modern experiences and increasing productivity with easy to learn and use solutions.

Partnership with Konrad+King enables us to deliver significantly better experiences to our customers making them better at their jobs at a lower cost.

George Kaempf

VP, User Experience at BMC Software

FULFILLING & USEFUL
EXPERIENCES

Market opportunities, design principles and a vision for a world-class experience when BMC needed a product strategy.

MoDERN EXPERIENCE
WITH MODERN TECHNOLOGY

Expertise on user scenarios, interface trends and capabilities of technologies when BMC needed knowledge of advanced technologies.

EASY TO USE
AND LEARN

Reduced learning time and training costs, eliminated unnecessary coordination between user groups and better than the competition when BMC needed to improve task performance.

WHAT WE LEARNED

What was learned is that there are significant business benefits to having a design partnership. From the beginning, Konrad+King was integrated into BMC’s design team. We have played a role in making BMC a design driven company and we helped transform key product experiences more quickly.

 

Through this design partnership, we have…

 

  • Provided value to BMC by supplying skills and bandwidth to get specific projects done efficiently.

  • Provided value directly to BMC’s customers by helping create modern, useful and easy to use products.

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KONRAD+KING
(858)333-7369

info@konradking.com

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