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The Connected

Experience

Envisioning the future of interacting with and using multimodal augmented reality systems.

Objective

User-Centered

Augmented Reality

Provide design principles and user scenarios that guide and focus the development of a next-generation augmented reality platform.

Principle

Immersion

Create experiences to enhance the physical world without occluding it.

Principle

Immediacy

Hands-free interactions and reactions that occur at the speed of life.

Principle

Intent

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Find ways to utilize location, time, or events to initiate an extended experience creating new content associations and abilities.

intent_02

Create a sticky, contextual, triggered experience by designing for the immediate and extended needs of the user.

Principle

Intimacy

Design for not only how the user interacts with the world but how the world interacts with the user.

Outcome

Augmented

Reality for Real

Konrad+King provided Qualcomm with a thorough outline for developing augmented reality applications and defined the “killer app” that brought the platform to reality.

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Imagine

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