Kristina is a content strategist and user experience researcher. Her interest in how people communicate has taken her from a career in journalism, to events and PR, then digital marketing, and now user experience design. She’s worked on digital strategies for clients like McKesson, CBRE, Epson and was most recently in an in-house role at international law firm Mintz Levin, where she headed up content marketing and social media. She’s a two-time speaker at South by Southwest Interactive, where she spoke on how technology shapes our language and content in the Internet age. She also runs Ignite San Diego, a local storytelling event. When not content strategizing, Kristina is usually playing outside, either skiing, mountain biking, or training for a triathlon.